SF Ad Publishers Meetup Blog

April 5, 2012 6:49 am

2012 Trends in Online Advertising

Terence Kawaja, Founder and CEO of Luma Partners presented his view of the “ad tech” landscape for 2012.

Trends of note:

  • Fragmentation
  • Social!
  • Video (probably a trend every year in living memory)
  • Mobile (see above)
  • Commerce
  • RTB and Audience Based Buying
  • Too much duplication
The message for all you pubs out there is - stay vigilant.  These trends will impact you - it’s not a question of if.  Be aware of them and look for opportunities for your products.

It should be noted that SFAdPub is planning sessions specifically devoted to many of these trends:
  • Video (March meetup - done!)
  • Mobile (May meetup)
  • Data (Audience Based Buying - TBD)
  • Social (TBD)
Happy hunting.  

SFAdPub
March 6, 2012 11:04 am

Big Data Meets Ad Tech - Tim Chang

The importance of data to ad effectiveness has gone from whimsy to necessity in a short time.  TIm Chang illustrates this rather clearly today’s on Ad Exchanger.

In a nutshell:

…marketers and their agencies are overwhelmed by media choices, and departments are not optimized for a data-driven future of real-time bidding in the digital world. Online advertising is driving the need for a new breed of marketer who can handle an exponential blizzard of data sets (external and proprietary) and derive actionable marketing insights/decisions. As a result, CMOs and CIOs are cross-pollinating, driven by CRM/loyalty programs tied to increasingly granular media measures…

Good read.